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Chinhoyi University of Technology

School of Entrepreneurship and Business Sciences

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Business Discovery

Global Research Search

Marketing

Subject Research Guide

Study of marketing principles, consumer behavior, digital marketing, brand management, and market research methodologies.

Key Databases

Ebscohost

Click to access
Core Reading

Core Textbooks

Marketing Management (Kotler) Principles of Marketing (Armstrong) Consumer Behavior (Schiffman)

Recommended Reading

Digital Marketing (Chaffey) Brand Management (Keller) Market Research (Malhotra)
Professional Resources & Standards

American Marketing Association

Professional Organization

Marketing Research Association

Professional Organization

Digital Marketing Institute

Professional Organization
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