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Chinhoyi University of Technology

School of Entrepreneurship and Business Sciences

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Business Discovery

Global Research Search

Entrepreneurship and Business Management

Subject Research Guide

Comprehensive study of retail operations, merchandising, supply chain management, and customer relationship management in modern retail environments.

Key Databases

Ebscohost

Click to access

Core Reading

Core Textbooks

Retail Management (Levy & Weitz) Retailing Management (Berman et al.) Strategic Retail Management (Zentes)

Recommended Reading

Retail Marketing (Gilbert) Consumer Behavior (Solomon) E-commerce Strategy (Laudon)

Professional Resources & Standards

National Retail Federation

Professional Organization

Retail Council of Canada

Professional Organization

International Retail Association

Professional Organization

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